Anshu Arora is ardent about infusing colour,warmth and joy into visual /tactile experiences. Back in 1999 she rose to fame as a young fashion designer with her independent studio label a smallshop at a time when the second-generation of Indian design thinking was just taking shape.

Anshu custom designs most of the feature lights, textiles,wall papers .She communicates and collaborates with the client, creative agency,architectural firm, furniture factories,flooring companies, craft organisations and artists to orchestrate spaces filled with the right mix of intimacy and breathing room that hum with stories tucked into every detail. She intimately connects with materials like wood, metal,glass.basketry and textile across industrial and handcrafted methodologies, moonlighting between them with ease and comfort. Passionate about Craft and always eager to discover and build connections Anshu has engaged with various craft based NGO’s and fair-trade organisations to co-create clothing and accessory products .She loves the opportunity to get out in the country and work directly with weavers and embroidery groups. She believes in poetic design for people.